Delta Airlines AR Filter

In late December, new Instagram AR effects began popping up to help you know which Disney character, Harry Potter character, or Pokemon you were. They became an instant sensation. Almost immediately, other variations began popping up, but none by brands… yet. So we learned to build the filter ourselves. We not only did this but it was accomplished in 3 days thanks to a lot of really smart people getting together, embracing the unknown and creating a filter.

Role: Art Director